Who Is The Future Nutra Foundation?
The Future Nutra Foundation is a pioneering nonprofit organization dedicated to enhancing transparency and trust in the nutraceutical industry. Established as a 501(c)(3) entity, this foundation serves as a crucial advocate for consumer protection and public health in the dietary supplement industry. You should be able to trust the supplements you put into your body. Future Nutra will be there to advocate for your health!
Who Is The Future Nutra Foundation?
The Future Nutra Foundation is a pioneering nonprofit organization dedicated to enhancing transparency and trust in the nutraceutical industry. Established as a 501(c)(3) entity, this foundation serves as a crucial advocate for consumer protection and public health in the dietary supplement industry. You should be able to trust the supplements you put into your body. Future Nutra will be there to advocate for your health!
Lab Testing Results You Can Trust
The primary function of Future Nutra will be to organize rounds or lab testing for various categories of supplements on the market. The finished units of the various brands' products will be sent to multiple ISO accredited labs, who will use the latest validated analytical chemistry techniques, to validate that the products actually contain what they claim to. These results will be released publicly on the Future Nutra site for everyone to see. Consumers will never need to pay to see results, and brands will never be able to pay to alter or remove results. Being a nonprofit organization, Future Nutra's goal is never to sell product or profit off results. It's to provide transparency for consumers, advocate for their health, and to help push the industry to take lab testing and quality control seriously. Your health is worth it.
Missions And Objectives
1. Rigorous Product Testing
The foundation conducts comprehensive laboratory testing of off-shelf supplement products to verify their contents against label claims.
2. Consumer Protection
By ensuring product content claims and compliance with FDA regulations, the foundation acts as a vigilant advocate for supplement consumers.
3. Educational Outreach
The organization focuses on informing both consumers, industry participants, and legislators about the proper use and function of various dietary supplements, while combating misinformation.
4. Scientific Advancement
Through a competitive grant program, the foundation funds clinical studies to further our understanding of nutraceutical components and their efficacy in human trials.
Meet The Executive Board
The Future Nutra board consists of dedicated professionals from around the industry with decades of experience in all sections of the market. When the board reviews research and product information, they bring a wealth of clinical experience and a deep understanding of the broader scientific landscape. Their insights help us present a clear and balanced perspective on the potential benefits of various ingredients. Everyone on the Future Nutra board is dedicated to helping to protect consumers and to make the supplement industry the best it can be.
President
Joey Savage
Secretary
Benjamin Kane
Development Director
Kenton Engel
Admin Director
Liz Dean
Science Director
Paul Eftang
Executive Director
Matt Harrier
Learn About Their Expertise
Joey Savage
Joey Savage is a veteran of the dietary supplement industry of over 20 years. Receiving numerous awards for product formulation, and entrepreneurship , Joey Savage leads our team towards integrity, innovation, and excellence.
Benjamin Kane
With over 10 years experience in sports nutrition, Ben Kane's face is almost synonymous with the dietary supplement industry as an influencer and owner of PricePlow - one of the leading media agencies that cover breaking stories in the nutraceutical space.
Kenton Engel
Kenton Engel is a serial innovator behind some of the most iconic brands in sports nutrition like Unbound, Core Nutritionals, Arms Race Nutrition, and the infamous USP Labs. Since that time, he has been involved with countless other brands as an independent contract formulator and brand strategist.
Liz Dean
Paul Eftang
Paul Eftang is the president and CEO of Nootropics Depot and Omnient Labs, an ISO accredited testing lab dedicated to advancing analytical chemistry in the supplement industry. With a background in both technology and education, along with a longtime personal interest in cognitive enhancement, he has tried to advocate for consumers and push the industry for higher quality control and testing standards.
Matt Harrier
How Does Future Nutra Differ From LabDoor and Consumer Lab?
Funding Model
Future Nutra Foundation
Operates as a true nonprofit, relying on donations and grants to fund its operations.
LabDoor
Uses a "verified commerce" model, earning revenue through affiliate marketing when consumers purchase products through their site. Brands can also pay to have their products tested in a specific round.
Consumer Lab
Charges brands to have their products tested in specific rounds, and also charges consumers to access test results.
Access To Information
Future Nutra Foundation
Provides all test results to consumers for free, without any charges or subscriptions.
LabDoor
Offers basic information for free but requires a premium subscription ($50/year) for detailed data on purity, safety, efficacy, and label accuracy.
Consumer Lab
Charges consumers to see test results.
Impartiality
Future Nutra Foundation
Brands cannot pay to remove or alter their test results, ensuring unbiased reporting.
LabDoor
While claiming to prioritize data quality over product quantity, their revenue model is tied to product sales through affiliate links.
Consumer Lab
Allows brands to pay for product testing, which could potentially influence their selection process.
Focus and Scope
Future Nutra Foundation
Emphasizes public health, consumer protection, educational outreach, and scientific research. Its aim is to improve the standards of the industry as a whole.
LabDoor
Focuses on product rankings and grades, aiming to influence consumer purchasing decisions close to the point of sale, as they are funded by the sales of the products.
Consumer Lab
Primarily concentrates on product testing and providing rankings based on their own internal ranking system.
Lab Testing Results You Can Trust
The primary function of Future Nutra will be to organize rounds or lab testing for various categories of supplements on the market. The finished units of the various brands' products will be sent to multiple ISO accredited labs, who will use the latest validated analytical chemistry techniques, to validate that the products actually contain what they claim to. These results will be released publicly on the Future Nutra site for everyone to see. Consumers will never need to pay to see results, and brands will never be able to pay to alter or remove results. Being a nonprofit organization, Future Nutra's goal is never to sell product or profit off results. It's to provide transparency for consumers, advocate for their health, and to help push the industry to take lab testing and quality control seriously. Your health is worth it.
Missions And Objectives
1. Rigorous Product Testing
The foundation conducts comprehensive laboratory testing of off-shelf supplement products to verify their contents against label claims.
2. Consumer Protection
By ensuring product content claims and compliance with FDA regulations, the foundation acts as a vigilant advocate for supplement consumers.
3. Educational Outreach
The organization focuses on informing both consumers, industry participants, and legislators about the proper use and function of various dietary supplements, while combating misinformation.
4. Scientific Advancement
Through a competitive grant program, the foundation funds clinical studies to further our understanding of nutraceutical components and their efficacy in human trials.
Meet The Executive Board
The Future Nutra board consists of dedicated professionals from around the industry with decades of experience in all sections of the market. When the board reviews research and product information, they bring a wealth of clinical experience and a deep understanding of the broader scientific landscape. Their insights help us present a clear and balanced perspective on the potential benefits of various ingredients. Everyone on the Future Nutra board is dedicated to helping to protect consumers and to make the supplement industry the best it can be.
President
Joey Savage
Secretary
Benjamin Kane
Development Director
Kenton Engel
Admin Director
Liz Dean
Science Director
Paul Eftang
Executive Director
Matt Harrier
Learn About Their Expertise
Joey Savage
Joey Savage is a veteran of the dietary supplement industry of over 20 years.
Receiving numerous awards for product formulation, and entrepreneurship , Joey Savage leads our team towards integrity, innovation, and excellence.
Benjamin Kane
He is both an influencer and the owner of PricePlow, a leading media agency covering breaking stories in the nutraceutical space.
Kenton Engel
Kenton Engel is a serial innovator responsible for some of the most iconic brands in sports nutrition
Liz Dean
Her efforts have focused on environmental conservation and educational public outreach initiative. Our various initiatives in educational outreach, consumer protection, and scientific research will rely on her guidance to ensure our success.
Paul Eftang
Paul Eftang is the president and CEO of Nootropics Depot and Omnient Labs.
Matt Harrier
industry outreach to advance its mission. At Nootropics Depot, he leads ingredient development, quality initiatives, supply chain innovation, and business strategy.