A Technical White Paper on Quality Standards in the Botanical Supplement Industry
Author: Paul Eftang, President and CEO of Nootropics Depot
December 30, 2025
A Technical White Paper on Quality Standards in the Botanical Supplement Industry
Author: Paul Eftang, President and CEO of Nootropics Depot
December 30, 2025
The botanical supplement market, representing a substantial portion of the $177 billion global dietary supplement industry, faces a fundamental quality crisis that undermines consumer trust, clinical reproducibility, and public health. Despite current Good Manufacturing Practice (cGMP) regulations under 21 CFR Part 111 requiring dietary supplements to meet specifications for identity, purity, strength, and composition, a substantial proportion of products fail to deliver verifiable therapeutic value. [1][2]
Global authentication studies reveal that 27% of herbal products are adulterated, with specific botanicals showing even higher rates: 56% of ginkgo samples contained adulterants, 42% of black cohosh products were compromised, and 37% of Tongkat Ali products were found to be adulterated using DNA barcoding validated by HPLC analysis. These figures represent not merely economic fraud but a systemic failure of quality assurance that results in an estimated 23,000 emergency department visits annually in the United States attributed to dietary supplements. [3][4][5][6][7][8]
This white paper examines three critical deficiencies in current industry practices: (1) the inadequacy of botanical identification testing alone, (2) the unverifiable and frequently fraudulent nature of ratio extracts, and (3) the absence of standardization to pharmacologically active bioactive compounds. Using Tongkat Ali (Eurycoma longifolia) as a detailed case study, where Nootropics Depot has tested hundreds of samples over the better part of a decade, this document presents evidence-based recommendations for mandatory bioactive standardization as the only scientifically defensible approach to ensuring product quality, clinical validity, and consumer protection.
Current industry practice relies heavily on species identification through UV-VIS, DNA barcoding, microscopic examination, or macroscopic authentication. More enhanced identification methods using high performance thin layer chromatography (HP-TLC) have started to become more prevalent in recent years, through the efforts of companies like CAMAG. While these methods serve an important role in raw material verification, they are fundamentally insufficient for finished products without further orthogonal testing. This is particularly true for botanical extracts, which constitute the majority of commercial supplements.
DNA barcoding requires relatively long gene sequences (500–1,000 base pairs) to function accurately. However, extraction processes involving heat, solvents, or chemical treatment fragment DNA into short pieces, rendering standard barcoding methods ineffective. Studies examining finished botanical dietary supplements have consistently found that “DNA in botanical dietary supplements containing extracts is of relatively poor quality, or absent altogether”. [9][10][11]
The 2015 controversy involving the New York Attorney General’s investigation into herbal supplements illustrates this limitation. While the investigation concluded that tested products lacked botanical material, subsequent expert analysis revealed that “the claim by the NY AG’s office that the tested products were devoid of botanical material was based on a misuse of technologies that led to misinterpretation of test results”. The absence of detectable DNA does not indicate whether a botanical product originated from a plant, “because the DNA can be removed while retaining the phytochemicals from the plant source”. [12][9]
Even when botanical identity is successfully confirmed, this provides no information about therapeutic value. Just because a supplement is proven to be Eurycoma longifolia or Hericium erinaceus does not mean it will give the effects that consumers expect, or that they read about in published research. Dietary supplements need to be more than just the correct species. They need to actually contain the bioactive compounds that lead to their expected effects.
This is because the plant itself is not responsible for the pharmacodynamic properties of the supplement. What is responsible are the specific compounds inside the plant or fungus, and if those compounds are not present in the supplement, it will not result in the benefits consumers are looking for. This disconnect between botanical authentication and pharmacological activity represents a fundamental flaw in current quality control paradigms. Confirming that a product contains Panax ginseng DNA or matches the HP‑TLC fingerprint reveals nothing about ginsenoside content, bioavailability, or clinical effectiveness.
The far right lane is the sample with 0.075% eurycomanone, and the far left lane is the botanical reference material. The two center lanes are Nootropics Depot 2% eurycomanone and 10% eurycomanone extracts.
This test indicates the sample tested is a non‑extracted Tongkat Ali root powder on the lower end of expected native eurycomanone concentration.
The far right lane is the sample with 0% eurycomanone, and the far left lane is the botanical reference material. The two center lanes are Nootropics Depot 2% eurycomanone and 10% eurycomanone extracts.
This test indicates the sample tested is not Tongkat Ali at all, and further UPLC testing showed it contained none of the expected quassinoids.
The inadequacy of identification testing becomes starkly evident in the Tongkat Ali market. Published research using DNA barcoding validated by HPLC analysis found that 37% of tested Tongkat Ali herbal medicinal products were adulterated. More critically, the researchers documented situations “in which a species which was identified as authentic was found not to contain the expected chemical compound.” Products that passed species identification but failed chemical verification. [6][7][15]
This finding reveals the fatal flaw in identification‑only approaches: a product can be authentically derived from Tongkat Ali root while containing zero therapeutic value. In Nootropics Depot’s own testing over the years, internal lab data show that the percentages of products that are adulterated in some manner are even higher than 37% in many cases. Some sections of the supplement market are nearly 100% adulterated, as seen in testing on turkesterone products from a few years ago, in which every single turkesterone product on the market did not even contain turkesterone, nor were they even the species of plant they claimed to be.
For Tongkat specifically, the incidents of retail products not containing Eurycoma longifolia at all are relatively low, but that only tells part of the story. When eurycomanone content is tested is where the real picture starts to form. Initial rounds of testing of Tongkat products on the market found that most contained little to no eurycomanone, even as most tested positive for Eurycoma longifolia DNA and HP‑TLC fingerprints. Identity testing alone would not have shown the real state of the quality of the Tongkat Ali products on the market.
This sample passed testing for identity, confirming that it is Eurycoma longifolia. However, further UPLC testing showed almost zero eurycomanone. This product claimed to contain 240 mg of Tongkat Ali extract with no fillers or excipients. However, the lab found that each capsule contained 386 mg of powder, meaning it was either overfilled by a significant margin, or contained undisclosed fillers and/or carriers. Based on the 240 mg claim, the 0.03 mg per capsule means there was 0.0125% eurycomanone; based on 386 mg actual mass, there was 0.0078% eurycomanone. Both of these are well below the native concentration of eurycomanone in dried non‑extracted root, and the lack of distinct peaks for other quassinoids indicates that this product contains spent marc.
No botanical ingredient better exemplifies the systematic deception of ratio extracts than Tongkat Ali (Eurycoma longifolia). This Southeast Asian root, valued for its testosterone‑supporting and adaptogenic properties attributed to quassinoid compounds like eurycomanone, has become ground zero for one of the industry’s most egregious fraud schemes. [16]
The U.S. market is flooded with Tongkat Ali products labeled as “100:1 extract” or “200:1 extract” ratios that suggest extraordinary potency and concentration. Laboratory testing and direct admissions from suppliers show that these numbers are entirely fabricated marketing constructs with no basis in actual extraction methodology.
To get 100kg of a real 100:1 extract, you would need to discard 99kg of plant material for every 1kg of finished extract. For one, the economics of this make these crazy extract ratios not just uncommon in reality, but unheard of. Furthermore, the higher you go in extract ratio, the more the finished product clumps and requires carriers to keep them stable. However, none of these brands claiming insane ratios like 100:1 or 200:1 list carriers.
Suppliers have openly admitted that they assign these inflated ratios because “that’s what US supplement companies want to see”, not because the products represent genuine 100:1 or 200:1 concentrations. Our laboratory has tested hundreds of Tongkat Ali samples over many years, and the data reveal the scope of this deception:
As industry analysts have concluded, “any respectable Medical Herbalist or Phytochemist would not mention any extraction ratio greater than 30:1 or 33:1 at the highest” for Tongkat Ali. The prevalence of 100:1 and 200:1 claims represents pure fabrication designed to exploit consumer ignorance. [20]
Through extensive testing of raw Tongkat Ali root material, we have established that native eurycomanone concentration in non‑extracted, dried Tongkat Ali root consistently measures 0.08% to 0.18%. All non‑extracted root material tested over the years falls within this range.
This baseline is critical for detecting fraud. Any product claiming to be an extract that contains eurycomanone levels at or below this native range is either:
A genuine extract, even a modest 2:1 or 4:1 concentration, should show eurycomanone levels meaningfully above the 0.08–0.18% baseline if the extraction was done properly. Products claiming 100:1 or 200:1 extraction with eurycomanone content of 0.15% or 0.2% are mathematically impossible and represent obvious fraud.
That’s not even the worst of it. Most of the products on the market that claim to be 100:1 or 200:1 contain less than 0.001% eurycomanone, or none at all in many cases. These results are not just coming from small no-name brands on Amazon. We are finding these horribly low levels in large and seemingly reputable brands as well.
A plant‑to‑extract ratio indicates only the quantity of starting material used to produce a unit of extract. For example, a 5:1 ratio means 5 kilograms of plant material were processed to yield 1 kilogram of extract. However, this ratio provides no information about: [21]
Peer‑reviewed analysis notes that “Plant to Extract ratios do not completely describe botanical extracts because other important factors influence the make‑up of final extracts, such as the quality of the raw starting material, extraction solvent(s) used, duration and temperature of extraction, and percentage and type of excipients present”. [21]
The situation becomes more problematic when excipients are added. If two parts of native extract are produced from eight parts of starting material (a genuine 4:1 ratio), and then a 50% maltodextrin carrier is added, the actual ratio becomes 2:1. However, most brands continue to label this as a 4:1 extract. Without disclosure of excipient percentages, consumers and healthcare practitioners cannot determine actual active ingredient levels. [21]
Beyond fabricated ratios lies an even more sophisticated adulteration pattern: the systematic resale of spent marc, or the depleted plant material remaining after bioactive compounds have been extracted. In the Tongkat Ali market, this scheme operates with remarkable efficiency:
The definitive evidence of spent marc fraud is eurycomanone content below the 0.08–0.18% native baseline. Numerous tested products show eurycomanone concentrations of 0.001% to 0.04%, or similarly depressed levels. Non‑extracted root material consistently tests at 0.08–0.18% eurycomanone, so any product testing below this range has been depleted of bioactives through extraction, definitively proving it is spent marc. This is the “smoking gun” that identification testing cannot detect.
Spent marc fraud succeeds because the depleted material remains authentically derived from Tongkat Ali root. It will pass multiple layers of quality control that do not measure bioactive content:
The critical difference is invisible to these methods: eurycomanone levels in spent marc products are lower than those found in non‑extracted root, which is definitive proof that bioactive compounds have been stripped away.
When suppliers mix non‑extracted root back into spent marc, they create products that pass identification testing with flying colors but still show depressed eurycomanone content, demonstrating that the bulk of the material has been previously extracted. This represents a “perfect fraud”: spent marc looks authentic, tests as authentic, but delivers no therapeutic benefit. Only bioactive quantification reveals the deception.
Chromatogram of non‑extracted dried Tongkat Ali root material
The Tongkat Ali case exemplifies a fraud pattern documented across the botanical supplement industry. A comprehensive 2024 report published in HerbalGram by the Botanical Adulterants Prevention Program (BAPP) exposed the widespread practice of excessive dilution and spent marc resale. [22][23]
The report identifies two primary fraud schemes:
Suppliers dilute native plant extracts with undisclosed amounts of carriers (typically maltodextrin) while providing ambiguous or misleading plant-to-extract ratios. Examples documented include:
“Whole herbs are extracted to obtain specific fractions or compounds that are considered to be therapeutically beneficial and are provided to select markets. The marc (leftover or spent biomass) may then be re‑sold without disclosure that it is pre‑extracted material.” [22]
Industry experts compare this to coffee grounds: “That first cup is great, but then someone passes off the grounds as full potency. The coffee genes may still be in there, but it’s extracted waste product.” [24]
Flora Research Laboratories has identified spent marc in saw palmetto and valerian products that were water extracts mainly composed of sugars and devoid of any of the characteristic saw palmetto fatty acids or typical valerenic acids. While these products technically pass identity tests, they have no known pharmacological or clinical research supporting health benefits. [22]
Contract analytical laboratories report an alarming trend. BotaniCERT's analysis of 1,028 botanical extracts between 2017–2019 found that 11% were classified as “empty” or devoid of any constituents characteristic of the labeled botanical. Zero crude botanical materials showed this problem, confirming that fraud targets the extract market specifically. [22]
The Tongkat Ali spent marc fraud demonstrates why bioactive compound standardization is not optional. It is the only method capable of detecting sophisticated adulteration schemes. The hierarchy of testing methods shows what each can and cannot detect:
DNA Barcoding
✓ Confirms species identity
✗ Cannot detect spent marc (still contains Tongkat Ali DNA)
✗ Cannot detect dilution with excessive excipients
✗ Cannot measure absence of therapeutic compounds
✗ Cannot quantify extraction efficiency or bioactive concentration
✗ Ineffective for processed extracts due to DNA degradation
HP‑TLC Fingerprinting
✓ Shows chemical profile pattern for identification
✓ Can quantify eurycomanone when paired with CAMAG quantification module
✗ Less accurate than UPLC for precise quantification
✗ Cannot reliably detect spent marc if characteristic bands remain visible (even if faint)
✗ Subjective interpretation of band intensity without quantification add-on
UPLC‑UV or HPLC‑UV
✓ Reveals precise eurycomanone and quassinoid content
✓ Confirms whether extraction has occurred and at what efficiency
✓ Detects spent marc fraud (sub-native bioactive levels)
✓ Ensures product-to-product consistency
✓ Predicts actual therapeutic potential
✓ Validates bioactive concentration claims
✓ Gold standard for bioactive quantification
Eurycomanone is the most extensively studied bioactive compound in Tongkat Ali, with documented effects on testosterone production, stress response, and athletic performance. Through years of comprehensive testing using validated UPLC‑UV methods, Nootropics Depot has established rigorous quality benchmarks for Tongkat Ali.
Native baseline (dried non‑extracted root)
Quality extract specifications
The European Food Safety Authority (EFSA), in evaluating Tongkat Ali for novel food approval, referenced extracts standardized to 0.8–1.5% eurycomanone as high‑quality materials. However, most market products fall well below this specification. [26][27]
Even more troubling, the most clinically studied Tongkat Ali extracts, LJ‑100 and Physta, claim standardization to 0.8–1.5% eurycomanone in marketing materials, or even up to 3% in some places such as Akarali’s site. Extensive testing of numerous batches from multiple brands using these proprietary extracts consistently shows actual eurycomanone content, never reaching the claimed upper specification: [26][27]
Actual eurycomanone content: 0.4-0.8%
Never reaches the claimed 1.5%-3% upper specification claims
Typically clusters around 0.5-0.6% in most batches
This represents a significant disconnect between claimed standardization and actual measured content. Even the extracts backed by clinical research, the gold standard materials that other products attempt to emulate, fail to consistently meet their own published specifications.
Beyond spent marc and fabricated ratios lies another insidious practice: standardization to compounds that are either unvalidated, irrelevant to therapeutic activity, or entirely fictitious. The "eurypeptide" standardization claim exemplifies this problem.
The Origin of the Eurypeptide Myth
Multiple brands market Tongkat Ali products standardized to "eurypeptides" or "glycoproteins," claiming these represent important bioactive compounds. This claim originates from a single paper that used a basic Lowry's total protein assay. This is an outdated colorimetric method that measures total protein content without any peptide-specific validation, and is subject to many factors that can both understate and overstate results from reality. This includes many matrix interferences from the sample being tested, even substances commonly present in samples, like potassium, magnesium, ammonium, and carbohydrates.
The researchers measured total protein, then labeled that figure as "eurypeptides" without:
• Isolating or characterizing any specific peptides
• Validating that peptides (rather than other proteins or amino acids) accounted for the measurement
• Demonstrating bioactivity of the measured fraction
• Addressing matrix interferences in the Lowry assay, which is known to produce artifacts
The scientific evidence is unambiguous: quassinoids, particularly eurycomanone, are the primary bioactive compounds in Tongkat Ali, not peptides. Multiple lines of evidence refute peptide bioactivity:[16][25]
1. Oral bioavailability: Even if peptides were present, they would not absorb intact through oral administration due to gastric acid and digestive enzyme degradation
2. Processing incompatibility: LJ-100 and Physta use hot water extraction processes that would denature any peptides present
3. Mechanism of action: Documented testosterone, cortisol, and performance effects are attributed to quassinoid activity, not peptide signaling
4. Analytical artifacts: The Lowry method is subject to interferences from phenolic compounds, nucleic acids, and other matrix components
At best, "eurypeptide" measurements represent total protein content in the plant material, which is a nutritionally irrelevant specification. At worst, they represent analytical artifacts from an inappropriate methodology . In either case, they provide zero information about therapeutic potency.
The eurypeptide example illustrates a pervasive industry problem: standardization to marketing terms rather than validated bioactive compounds. Other examples include:
These terms sound scientific while providing no actionable information about product quality or therapeutic value. They allow manufacturers to claim standardization without the expense and accountability of actual bioactive quantification and can create standards that no other brand can use because the term itself is trademarked.
Legitimate standardization must follow the scientific evidence and clinical research:
These specifications are based on:
Standardization to anything else, whether eurypeptides, proprietary fractions, or undefined "bioactive complexes,” represents either scientific ignorance or deliberate obfuscation.
The disconnect between claimed and actual eurycomanone content in Physta extracts represents a crisis of credibility that extends beyond individual products. These proprietary extracts are:
Yet our testing of batches shows actual eurycomanone content of 0.4-0.8%—never reaching the claimed 1.5% (or 3% in the case of Akarali) upper specification and frequently falling significantly below 0.8%.
UPLC chromatogram of a batch of Akarali Eury-Prep 200, that contains Physta
This finding has profound implications:
1. Clinical research validity: Studies conducted with batches claiming 1.5% eurycomanone that actually contained 0.6% used half the presumed active compound dose
2. Dose calculations: Healthcare practitioners recommending products based on published specifications are unknowingly under-dosing patients
3. Competitive claims: Manufacturers using these extracts and claiming "clinically studied dosages" are making representations that may not match actual bioactive delivery
4. Consumer deception: End users paying premium prices for "standardized" extracts receive less bioactive content than claimed
If even the most reputable, clinically validated extracts fail to meet their own specifications, what confidence can consumers have in the broader market?
Brand-level misrepresentation compounds the issue. Akarali, a prominent Tongkat Ali brand, consistently overstates eurycomanone concentrations on their website and marketing materials. This pattern of specification inflation contributes to:
When a brand that purports itself to be an authority in the space makes exaggerated claims, it damages industry-wide trust and makes fact-based quality communication more difficult.
Federal regulations under 21 CFR Part 111 explicitly require dietary supplement manufacturers to establish specifications for "the identity, purity, strength, and composition" of both components and finished products. The regulation defines quality as ensuring products “consistently meet the established specifications" and "prevent adulteration".[2][29][1]
Critically, the FDA has clarified that "the amount of labeled extract does not include any flow agents, anticaking agents, antistatic agents, lubricants, or whatever else companies may add to an extract to improve the ability to process it. And it certainly wouldn't include any fillers used to adjust the plant-to-extract ratio". This interpretation contradicts current industry practices that label diluted extracts as if excipients were part of the botanical content.[22]
Despite these clear requirements, FDA inspection data reveals systematic non-compliance. The most common observations in 2023-2024 include:
These violations directly contribute to the widespread adulteration documented in authentication studies and enable spent marc fraud schemes.
Under 21 CFR Part 111, "strength" is defined in relation to the dietary ingredient itself, not merely its presence or absence. For botanical extracts, strength specifications must address:
A product that passes identity testing but contains spent marc or excessive dilution fails the "strength" requirement. Similarly, a fabricated 100:1 or 200:1 ratio claim without corresponding bioactive content represents a violation of labeling regulations under 21 CFR 101.36. Products claiming standardization to 1.5% eurycomanone that actually contain 0.6% are misbranded under federal law. This applies equally to raw material suppliers and finished product manufacturers.
The botanical supplement industry must transition from identification-based quality control to bioactive-compound standardization. This requires immediate action across five domains:
Plant-to-extract ratios must either be disclosed accurately with supporting analytical data or eliminated entirely from marketing claims. When ratio specifications are used, labels should declare:
For Tongkat Ali specifically: Any product claiming 100:1 or 200:1 extraction must provide UPLC evidence of eurycomanone concentration meaningfully above the 0.08-0.18% native baseline. Products claiming high ratios with eurycomanone at or below native levels are prima facie fraudulent.
Every batch of botanical extract must be tested for the unique bioactive compounds responsible for therapeutic effects using validated methods:
Specifications must be based on clinical research standards and pharmacopeial monographs, not arbitrarily selected markers or fictitious terms like “eurypeptides”.
Manufacturers must require from suppliers:
For Tongkat Ali, manufacturers should explicitly ask suppliers: "Has this material been extracted, and how?" and "What is the eurycomanone content measured by HPLC/UPLC?" Any hesitation or inability to provide validated analytical data should disqualify the supplier. Relying on Certificates of Analysis that only confirm species identity through DNA, UV-VIS, or even HP-TLC, enables spent marc fraud. This is only step one in the process. Brands cannot trust supplier documentation alone. This supplier documentation needs to be used as a starting point for a brand’s own internal specification sheets, then to determine what independent verification needs to happen to ensure the batch meets that spec.
Independent testing through ISO accredited laboratories is no longer just a nice-to-have. It is a must for every batch of every product from every supplier. Third-party verification eliminates conflicts of interest inherent in supplier-provided testing and ensures that each batch meets its specifications and label claims. Moreover, this testing needs to be done by ISO/IEC 17025:2017 accredited labs that have shown proficiency in the specific testing they are undertaking. This includes ensuring that the lab’s ISO scope contains validated methods and proficiency in the exact methodologies being used to test that specific batch of product. A lab that is ISO accredited, but only has microbial testing on their scope, should not be used to assay for unique bioactives in plant material. The lab needs to be proficient in the methodologies needed to accomplish the testing being ordered. If you order an assay for eurycomanone via UPLC from a lab that doesn’t have any UPLC methods on their scope, you are not using an appropriate lab for that test.
The industry must invest in consumer education about quality indicators:
The failure to implement bioactive standardization carries consequences that extend far beyond economic fraud:
Consumer Harm
Beyond the 23,000 annual emergency department visits attributed to dietary supplements, adulterated products expose consumers to:[8]
Spent marc and fabricated ratio claims create unfair competitive advantage for low-quality manufacturers:
With the global botanical supplement market exceeding $50 billion annually, fraudulent revenue from spent marc, excessive dilution, and fabricated ratios likely represents several billion dollars. This is money extracted from consumers who believe they are purchasing therapeutic products.
Studies conducted with non-standardized or adulterated materials produce irreproducible results:
The scientific literature on botanical medicine loses credibility when commercially available products bear no resemblance to materials tested in clinical trials, and when even the clinical materials don't meet their own specifications. Moreover, it is the responsibility of the authors of studies to verify standardization claims before conducting their experiments. Manufacturer claims cannot be used as evidence of bioactive concentration when scientific research is conducted.
The botanical supplement industry stands at a critical juncture. Through years of rigorous testing involving hundreds of Tongkat Ali samples and validated UPLC methods, we have documented systematic fraud that extends from raw material suppliers through finished product manufacturers. The evidence is clear and compelling:
This is not just poor quality control. It is systematic and intentional fraud that harms consumers, damages industry credibility, and violates federal law under 21 CFR Part 111.
Standardization to unique, pharmacologically active bioactive compounds, validated through sophisticated analytical chemistry and supported by clinical evidence, is the only approach that can deliver on the industry's promise to consumers.
For Tongkat Ali, this means:
For the broader botanical industry, this means:
Companies that embrace bioactive standardization will establish market leadership through demonstrated quality, clinical validity, and consumer trust. Testing for eurycomanone by validated UPLC methods is not an unnecessary cost. It is the only testing that matters. It ensures products deliver the health benefits consumers expect and deserve.
Nootropics Depot and other quality-focused brands that have invested in comprehensive quassinoid profiling, validated analytical methods, and rigorous supply chain verification should not be outliers. This should be the minimum standard for ethical commerce in the supplement industry. The fact that it is 2025 and we are still having this conversation represents a systemic failure on the part of entrenched authorities in the supplement industry. It is much easier to make money by false claims and obfuscation than spending the money on ensuring proper science is done before products reach consumers. It’s up to the thought leaders in the space, like industry organization, testing labs, and certification companies, to force brands to take things seriously. We need to have difficult conversations now, so that we can force real positive change for consumer trust and safety.
Those that continue to rely on identification testing, unverifiable ratio claims, or fictitious standardization terms will face increasing scrutiny from regulators, practitioners, and an increasingly sophisticated consumer base. The market is evolving. Consumers are learning to ask: "What is the eurycomanone content measured by UPLC?" Healthcare practitioners are demanding standardization data before making recommendations. Regulatory agencies are documenting adulteration patterns. If we as an industry don’t come together and self-regulate, and hold the bad actors accountable, this space will face more legal and regulatory action that will undeniably damage the reputation of dietary supplements as a whole.
The choice facing the botanical supplement industry is binary: embrace bioactive standardization or perpetuate a fraud that will eventually destroy consumer confidence and invite regulatory intervention. The bioactive imperative is not aspirational. It is the minimum standard required for ethical commerce and regulatory compliance under 21 CFR Part 111. The future of the botanical supplement industry depends on our collective commitment to standardization based on the compounds that matter: eurycomanone in Tongkat Ali, ginsenosides in ginseng, silymarin in milk thistle, and withanolides in ashwagandha. These are the bioactives that deliver authentic health benefits. These are the compounds that define product quality. These are the specifications that separate therapeutic products from spent marc, diluted extracts, and fraudulent ratio claims. As we move forward in 2025, the industry must choose quality over deception, transparency over opacity, and science over marketing fiction. Our years of testing hundreds of Tongkat Ali samples have illuminated the problem with unprecedented clarity. Now comes the responsibility to implement solutions.
The spent marc must be called what it is: extracted waste. The 100:1 and 200:1 ratios must be called what they are: fabricated numbers. The eurypeptides must be called what they are: fictitious markers. And the products claiming standardization without UPLC verification must be called what they are: unverifiable and likely fraudulent. Only then can the botanical supplement industry fulfill its promise to consumers and earn the trust required for sustainable growth.
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