Coenzyme Q10, or more commonly known as CoQ10, is an endogenous compound which is highly involved in ATP synthesis and cardiovascular function. CoQ10 can exist in two forms, the oxidized form called ubiquinone and the reduced form called ubiquinol. Our CoQ10 capsules contain ubiquinone. While ubiquinol is the superior form for mitigating oxidative stress, ubiquinone is the best for promoting cellular energy. This is due to the fact that ubiquinone plays an important role in the electron transport chain and is directly involved with producing ATP. In our experience, CoQ10 in the form of ubiquinone produces a fairly palpable boost in cellular energy which can be felt as a clean and zippy sense of natural energy!*

CoQ10 is important for lots of different processes in the body. In fact, let’s simplify this. CoQ10 is important for every process in the body which requires ATP because without CoQ10 we cannot efficiently produce ATP. Since almost every process in our body needs ATP at some point this means that the importance of maintaining adequate levels of CoQ10 cannot be stressed enough! CoQ10 in the form of ubiquinone is great for everyday use in order to enhance cellular energy and can be especially useful for athletes looking to boost their muscle function since muscles require lots of ATP to operate.* Furthermore, studies have shown a link between mood and CoQ10 levels with low CoQ10 levels resulting in low mood. Thus, topping up our CoQ10 levels can have a wide variety of benefits!*

Zinc is one of 24 micronutrients needed for survival. Some studies found that a zinc deficiency has a correlation to impaired memory function and diminished signalling of BDNF growth factor. The use of a Zinc supplement has been used in dietary supplements or food enrichment. Some reports mention zinc supplement benefits include promoting cognitive function, vision health, maintenance of normal hair, and immune system function. Zinc is also an essential component of many enzymes involved in the metabolism of proteins and nucleic acids. However, a conventional zinc supplement, such as plain zinc oxide is often associated with low absorption and poor palatability. The absorption of zinc is much less optimal for the zinc oxide form because zinc oxide is an insoluble form of zinc with poor bioavailability. MicroZinc is a form of sucrosomial zinc oxide with a high concentration of zinc oxide in a specialized sucrosomial form for maximum bioavailability.

Lignosus rhinocerus, also known as tiger milk mushroom, is a very unique and elusive mushroom that is native to Southeast Asia. A lot of its traditional use seems to stem from Malaysia, where the mushroom has been in use for centuries. In folklore, it is said that the tiger milk mushroom grows from small patches of milk left behind from nursing tigers which has earned tiger milk mushroom its unique name. This more than likely is also in reference to the rare nature of this mushroom, because in the wild tiger milk mushrooms grow incredibly far apart and in very small quantities. This makes them extremely hard to find growing in the wild which has made the tiger milk mushroom highly elusive and sought after over the years. Many attempts have been made to cultivate tiger milk mushroom starting all the way back in the late 1800’s, but up until recently none of these attempts were successful. Only a few years ago, various scientists developed methods that allowed tiger milk mushrooms to be grown in an indoor setting. It is still a difficult task which takes a long time and thus the tiger milk mushroom remains fairly obscure even though cultivation is now possible.

One of the things that makes tiger milk mushroom tricky to cultivate is that the bioactives are contained in an underground tuber-like structure called the sclerotium. The sclerotium forms underground and from this sclerotium a fruiting body can also eventually grow. However, since the sclerotium is growing underground it can be fairly difficult to keep track of its growth. Luckily, through rigorous scientific research, repeatable cultivation methods have now been created which allow for a large scale and consistent cultivation of high quality tiger milk mushroom. There are various cultivators of tiger milk mushroom which we have explored and we believe that the cultivator that we ended up going with cultivates the most potent and high quality tiger milk mushroom.* As a marker for its high quality, just take a look at its beta-glucan content which is a whopping 50%!* Keep in mind that this is not an extract, which makes this number even more impressive.